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Tesla

Project type

Marketing Strategy, UX,UI

Date

Jun 2023

Location

London, England

Prototype

Link

Marketing strategy and concept research for Tesla using UX/UI research methods and design techniques

Workflow

Workflow

The Proje

The Proje

Hand drawn wireframes

Hand drawn wireframes

Hand drawn wireframes

Hand drawn wireframes

Iphone

4 Core Concept

Iphone

4 Core Concept

Ipad

Ipad

INTERVIEWS
Conducted in-person and through an online survey that was sent out through social media.
The following are the questions asked on the online survey:
1. Have you ever driven to a music festival?
2. Which music festivals have you been to?
3. Did you stay overnight at the festival?
4. Did you consider yourself health conscious
while at the festival? (Dust, illness, etc)
5. How much did your comfort in the car relate
to your festival-going experience?
6. What is the most important feature for you in
the car for the music festival?
A. Traffic and weather updates?
B. Entertainment systems
C. Safety (Hygiene) and Eco-friendly D. Other (please specify):
7. Why did you choose your answer?
8. Is there any in-car function you wish you had
on previous experiences? Please explain why.
9. If you could customize a car for your festival
needs what would it include and why?
10. What was the mood on the way to the
festival?
11. What was the mood on the way home from
the festival?
12. How much of an affect did the weather have on your choice of festival?
A. None
B. Slightly
C. Moderately D. Considerably E. Absolutely
13. How did the weather end up affecting your experience at the festival?
A. None
B. Slightly
C. Moderately D. Considerably E. Absolutely
14. How eco-friendly do you consider music festivals to be?
A. None
B. Slightly
C. Moderately D. Considerably E. Absolutely
15. Would you change your mind about a festival if you knew there would be significant traffic? A. Yes
B. No
In-person interviews followed similar questioning but flowed with the conversation.

INTERVIEWS
Conducted in-person and through an online survey that was sent out through social media.
The following are the questions asked on the online survey:
1. Have you ever driven to a music festival?
2. Which music festivals have you been to?
3. Did you stay overnight at the festival?
4. Did you consider yourself health conscious
while at the festival? (Dust, illness, etc)
5. How much did your comfort in the car relate
to your festival-going experience?
6. What is the most important feature for you in
the car for the music festival?
A. Traffic and weather updates?
B. Entertainment systems
C. Safety (Hygiene) and Eco-friendly D. Other (please specify):
7. Why did you choose your answer?
8. Is there any in-car function you wish you had
on previous experiences? Please explain why.
9. If you could customize a car for your festival
needs what would it include and why?
10. What was the mood on the way to the
festival?
11. What was the mood on the way home from
the festival?
12. How much of an affect did the weather have on your choice of festival?
A. None
B. Slightly
C. Moderately D. Considerably E. Absolutely
13. How did the weather end up affecting your experience at the festival?
A. None
B. Slightly
C. Moderately D. Considerably E. Absolutely
14. How eco-friendly do you consider music festivals to be?
A. None
B. Slightly
C. Moderately D. Considerably E. Absolutely
15. Would you change your mind about a festival if you knew there would be significant traffic? A. Yes
B. No
In-person interviews followed similar questioning but flowed with the conversation.

Insight

Insight

Prototype

Prototype

Prototype

Prototype

Prototype

Prototype

Prototype

Prototype

Prototype

Prototype

Prototype

Prototype

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