About
I built my education around design, art, and marketing and never looked back. What started as a passion for graphic design turned into a journey across different creative fields.
I hold a bachelor's degree in Graphic Design and an MSc in Marketing and Brand Management, along with a CIM Digital Marketing Certificate and a UX UI Product Design Certificate. While studying, I explored UX and UI through extra courses and stepped into the world of marketing to deepen my understanding of how design connects with strategy. Every time I worked on brand identity, I found myself asking why and how. UX helped me answer the why. Marketing helped me figure out how to use those answers.
I developed myself equally in both areas through hands-on projects, certifications, and a lot of curiosity, always aiming to create user-focused, impactful solutions that actually work.
For over five years, I have worked as a freelance designer. Most of my work has been with clients in entertainment, tourism, food, and service industries, but I do not limit my projects to those sectors. Right now, I focus on branding and brand strategy which includes product design. I work with almost every Adobe program, Figma, and other design and presentation tools. I treat every project with care from the first sketch to the final product. Researching, creating, improving, and delivering solid work is what I do best.
Services
Branding
Businesses need branding. Fact. Well considered and correct branding can set a business apart from its competitors, promote products and services in the eyes of consumers, cultivate brand loyalty to retain customers, and bolster competitive advantage in crowded markets.
Strategy
It's the thinking, the big picture, the approach. It can be exciting to get stuck in with the detail and actions, but vitally important to think big picture, developing a strategy that aligns with the brand or your future plans and commercial goals. I help to map out the opportunities and a plan to achieve them.
Research
Build a bridge between your users and business by uncovering user insights and creating products tailored to their real needs. User research provides a window into your customers’ world. I provide the full set of Market, Brand, Customer and User Experience (UX) research services, including usability testing, information architecture, research interviews, online surveys, personas, user journey maps and analytics reviews.
Creative
Direction
Having a unique creative concepts that will resonate with the target audience and also work across multiple channels and formats is possible. This is where the passion comes into play, helping to create at every stage of the process, from ideas generation to producing creative assets that fit the chosen creative direction.
Graphic Design
Let me transform your vision into visually stunning reality, ensuring your brand stands out in your market area and digital landscape. With a commitment to quality and a passion for innovative design, I'm dedicated to delivering tailor-made solutions that leave a lasting impression.
